How Challenger Sports Scales Seasonal Programs with Hanover CRM

Challenger Sports, a leading provider of youth soccer education across North America, has always prioritized connection—between international coaches and local communities, and within their own team. This people-first philosophy is what made their partnership with Hanover CRM such a natural fit.

“Even though we’re not the biggest client, it always feels like Hanover has time for us.” - Ben Beer, Head of Recruitment & Staffing, Challenger Sports

Whether it's jumping on a quick call to update contracts or offering guidance during a user interface transition, Challenger has consistently relied on Hanover’s human approach to support.

In 2021, Challenger made the switch from a bespoke system to Hanover CRM, seeking something more scalable and flexible. With thousands of applications and placements to manage each season, they needed a system that could keep up.

Hanover delivered, with over 80 active automations running behind the scenes to handle everything from placement logistics to coach communication. The modular design let Challenger adopt only what they needed, resulting in a system that was lightweight, efficient, and fit for purpose.

Challenger uses Hanover to manage its Coach in the USA/Canada programs, from applications to contract dispatch and reporting. The CRM’s tools reduce seasonal friction and save valuable admin time.

As the team prepares for summers filled with youth camps, Hanover’s role in supporting smooth onboarding and placement becomes even more critical.

Challenger’s long-term use of Hanover is a testament to the platform’s reliability. Even as the company transitions to a newer interface, the quality of support remains unchanged.

“It’s efficient and it works… and it makes our job easier.”

For Challenger, Hanover CRM is more than software, it’s a partner in delivering high-quality experiences at scale.