Challenger Sports, a leading provider of soccer education across North America, relies on Hanover CRM to manage the complex logistics of its seasonal Coach in the USA/Canada programs. Since migrating from a bespoke system in 2021, Challenger has used Hanover to streamline thousands of applications, contracts, and placements with remarkable efficiency. With over 80 automations running behind the scenes, modular features tailored to their needs, and a support team that prioritizes personal connection, Challenger has found in Hanover not just a tool, but a partner. Their experience highlights how the right CRM can scale operations, simplify processes, and deliver lasting value, season after season.

Scaling Seasonal Soccer Programs with Hanover CRM

Challenger Sports is one of North America’s most prominent providers of youth soccer education, known for connecting international coaches with communities across the continent. In 2021, they transitioned to Hanover CRM to streamline their seasonal workflows, ranging from applications and contracts to placements and communication.
From the beginning, our shared values of responsiveness, simplicity, and people-first design created the foundation for a successful, ongoing partnership.

A Platform Built for Fast-Paced Program Delivery

Challenger Sports needed a CRM system that could keep pace with the seasonal rhythm of their Coach in the USA and Coach in Canada programs. With thousands of contracts, applicants, and host sites to coordinate in a short timeframe, flexibility was non-negotiable.

Hanover’s modular architecture enabled Challenger to “plug and play” the exact features they needed, keeping the system lean but powerful. Today, more than 80 automations help their team manage placements, trigger communications, and eliminate repetitive manual tasks. The result? A streamlined operation that scales effortlessly for summer peaks.

Efficient Reporting and Seamless Contracting

For Ben and his team, visibility is key. Hanover’s reporting tools allow them to generate custom spreadsheets, track progress, and export critical documentation, all from one place.

Contracting is another standout. Seasonal changes once required labor-intensive updates, but now Hanover’s support and intuitive workflows mean Ben can make adjustments quickly or call in help with minimal friction. “I could probably figure it out myself,” he says, “but it’s faster and easier to just contact Hanover.”

A Partnership Rooted in Support

At the core of Challenger’s experience is the relationship. Ben described how the Hanover team is always just a call or email away, no waiting on ticket queues or wading through help docs. Whether troubleshooting or transitioning to the updated UI, Challenger knows they can count on real people to provide real help.

That hands-on support ensures every seasonal setup is smooth, even amid evolving needs. “It’s efficient and it works,” Ben said simply. “And it makes our job easier.”

Evolving Together

Though Challenger primarily used the classic interface for years, they’ve begun exploring the updated UI. Hanover has offered tailored guidance to ensure a smooth transition, highlighting only visual changes and reassuring the team that all functionality remains intact.

This stability, paired with constant improvement, reinforces Challenger’s confidence that Hanover will keep evolving with them, without disrupting what already works.

Software That Serves the Season

For Challenger Sports, success means delivering meaningful programs across hundreds of communities every summer. With Hanover CRM, they’ve gained a system that removes operational friction, adapts to their seasonal model, and gives them the freedom to focus on what matters most: people.
Whether it’s generating reports, updating contracts, or onboarding coaches, Hanover is more than just software; it’s a true partner in helping Challenger thrive, year after year.