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WYSTC 2026 · Bilbao · 14–17 September

We're bringing something new to Bilbao.

Come and see us at stand A1. The Hanover Agent plan (formerly Essentials) now includes Hanover Discovery at no extra cost — a $350/month value — so your programs get found by students searching in AI tools, not just Google.

  • Stand A1
  • 14–17 September
  • Bilbao Exhibition Centre

Hanover CRM is exhibiting at WYSTC 2026 in Bilbao, Spain on September 14–17, 2026, at stand A1. Hanover's Agent plan — previously called Essentials — now includes Hanover Discovery at no extra cost, a $350 per month value, for both new and existing customers on the plan.

Global Youth Travel Awards 2026

Global Youth Travel Awards 2026

Winner: Best Use of AI

WYSE Travel Confederation awarded Hanover CRM Best Use of AI at WYSTC 2026, Bilbao, for making exchange programs citable by AI assistants and turning that interest into applications.

The offer

Same plan. Same price. $350/month of software added.

We've renamed Essentials to Agent and bundled Hanover Discovery in for free — a $350/month product at no extra charge. Same price, same five admin users, same everything you already had, plus the product that gets your programs cited in AI search. It applies to new signups and existing customers alike, for as long as you stay on the Agent plan.

Before

Essentials

  • Participant, host & partner portals
  • Unlimited programs & applications
  • Automations & digital contracts
  • Messaging & automated references
  • Hanover Discovery sold separately at $350/mo

Now

Agent

  • Everything Essentials had, unchanged
  • Hanover Discovery included free
  • Same price, same 5 admin users
  • Applies to existing customers too
  • Locked in for as long as you stay on Agent

Nothing to sign, nothing to activate. If you're an Essentials customer today, you're an Agent customer now.

What you're getting free

Hanover Discovery

Students increasingly search for programs by asking an AI assistant rather than typing into Google. If your programs aren't structured for that, you're invisible before a student ever reaches your website. Discovery closes that gap.

Get cited in AI search
AEO-native program catalogues that ChatGPT, Perplexity and Gemini can read, understand and cite when a student asks about programs like yours.
Apply in a conversation
Candidates register in about 30 seconds through a short conversational flow instead of abandoning a long static application form.
Leads land in your CRM
Captured enquiries route straight into your Hanover pipeline with the context attached, ready for your team to work the same day.
No extra subscription
Normally $350/month standalone. On the Agent plan there is no separate line item, no add-on to negotiate and no renewal to track.

Find us

Stand A1

Event
WYSTC 2026
Dates
September 14–17, 2026
Where
Bilbao, Spain

At the show

Three ways to find us in Bilbao

  1. 1

    Book a slot in advance — 15 to 30 minutes, and we'll have Discovery running live on your own program data where we can.

  2. 2

    Drop by stand A1 any time across the four days. No appointment needed, and there's usually coffee.

  3. 3

    Already a customer? Come and tell us what you want built next — the roadmap conversations at WYSTC tend to be the ones that stick.

WYSTC & the Agent plan, answered

Where can I find Hanover at WYSTC 2026?
Stand A1 at the Bilbao Exhibition Centre, from 14 to 17 September 2026. Bastian and Rob will both be there across all four days. You can book a slot in advance or just drop by.
What happened to the Essentials plan?
Essentials is now called Agent. The name is the only change on your side: the price, your five included admin users, and every feature you already had stay exactly the same. Existing Essentials customers move across automatically and pick up Hanover Discovery free as part of the change.
Is Hanover Discovery really included at no extra cost?
Yes. Every Agent plan customer — new or existing — gets Hanover Discovery bundled in at no additional charge, for as long as you stay on the Agent plan. Discovery normally costs $350/month as a standalone subscription. There is nothing extra to set up or activate.
Do I have to be at WYSTC to get the offer?
No. The Agent plan includes Hanover Discovery for every customer on the plan, whether or not we meet in Bilbao. WYSTC is just the easiest place to see it working in person.
What is Hanover Discovery?
Hanover Discovery makes your programs discoverable in AI search — ChatGPT, Perplexity, Gemini — through AEO-native program catalogues, and captures applications through a short conversational flow instead of a long form. Captured leads route automatically into Hanover CRM.

See you in Bilbao.

Book a meeting slot before the calendar fills up, or find us at stand A1 from 14 September.